About Us

Welcome to a world of pure refinement.

Our story began in 2012 with the founding of the brand by Norbert Van Durme (b. 1962), a diamond dealer known for his unmatched eye for quality, rarity, and beauty. What started with hand-selecting the world’s finest diamonds has evolved into a broader mission: to bring timeless luxury to life in its most elegant form.

In 2025, Norbert expanded his vision with the introduction of an exclusive line of ultra-luxurious perfumes. While he does not create the fragrances himself, each one is personally curated — crafted by the world’s most renowned perfumers and made from the rarest, most precious ingredients. Think oud, iris, ambergris, and rose from Grasse — each scent a masterpiece of character, soul, and sophistication.

These perfumes are counted among the very finest in the world. They are not mass-produced, but crafted with intention and depth. Norbert selects only what meets his exacting standards, ensuring that every fragrance in the collection delivers an unforgettable experience — an invisible jewel that leaves a lasting impression.

Step into a world where scent meets elegance. Where every detail matters. And where true luxury doesn’t shout — it whispers.